advocacy promotion

advocacy promotion
A firm's attempt to build customer goodwill and develop a better public image by promoting causes that are not naturally tied in to its products. A breakfast cereal producer supporting the WWF might be an example.

Big dictionary of business and management. 2014.

Игры ⚽ Поможем написать реферат

Look at other dictionaries:

  • advocacy — ad·vo·ca·cy / ad və kə sē/ n 1: the profession or work of an advocate 2: the action of advocating, pleading for, or supporting a cause or proposal a consequence of his moving advocacy W. O. Douglas Merriam Webster’s Dictionary of Law. Merriam… …   Law dictionary

  • promotion — [n1] higher position in organization advance, advancement, advocacy, aggrandizement, backing, betterment, boost, break, breakthrough, buildup, bump, elevation, encouragement, ennoblement, exaltation, favoring, furtherance, go ahead*, hike, honor …   New thesaurus

  • advocacy — [n] support for an idea or cause advancement, aid, assistance, backing, campaigning for, championing, defense, encouragement, justification, pleading for, promotion, promulgation, propagation, proposal, recommendation, upholding, urging; concept… …   New thesaurus

  • promotion — I (advancement) noun advance, amelioration, betterment, elevation, elevation in rank, exaltation, forwarding, graduation, headway, improvement, increase, lift, passing, preferment, progress, progression, raise, rise, uplift II (encouragement)… …   Law dictionary

  • Promotion Marketing Association, Inc. — The Promotion Marketing Association is an advocacy group and trade association for the promotion and integrated marketing and sector. It seeks to be the voice of the promotion industry, recognized and relied upon as the primary resource of… …   Wikipedia

  • promotion — noun 1) her promotion at work Syn: upgrading, preferment, elevation, advancement, step up (the ladder) 2) the promotion of justice Syn: encouragement, advocacy, furtherance, furthering, advancement, assistance …   Thesaurus of popular words

  • advocacy — noun his advocacy of animal rights Syn: support for, backing of, promotion of, championing of; argument for, push for; informal boosterism of …   Thesaurus of popular words

  • promotion — Synonyms and related words: Great Leap Forward, abetting, acknowledgment, advance, advancement, advancing, advertisement, advertising, advocacy, advocating, affiche, aiding, amelioration, amendment, appreciation, ascent, assisting, backing,… …   Moby Thesaurus

  • advocacy — Synonyms and related words: abetment, admonition, advice, advising, advocating, advocation, aegis, auspices, backing, briefing, bruiting, buildup, care, caution, caveat, certificate of character, championship, character, character reference,… …   Moby Thesaurus

  • advocacy — (Roget s IV) n. Syn. support, promotion, backing, espousal; see aid 1 …   English dictionary for students

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”